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A Different View

How we used premium video content to build an emotional connection with our luxury-loving, ‘new-to-cruise’ audience.

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To get cruise holidays and Celebrity Cruises on the radar of our ‘Luxury Lovers’ by challenging their perceptions of the category.

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Presenting them with ‘A Different View’ of a cruise holiday. Working with Genero TV, we created a beautiful 90” brand film. It aimed to inspire our Luxury Lovers by showing them an alternative perspective on the category. We launched the series premiere of Homeland, road-blocking Channel 4, More4 and Film4.

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Launch night saw a 500% YoY increase in site visits. Currently awaiting latest results across key brand measures.