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Four to Store

How we used a pig farmer to help people navigate the complex world of coffee.

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With increased choice and innovation, navigating the coffee category is increasingly complex for shoppers. We had to leverage Taylors’ category leadership to inspire more informed decisions and choose more Taylors variants and formats.

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'Four to Store' bridged the gap in the consumer journey from advertising to instore purchase by using celebrated pig farmer, Jimmy Doherty, to help demystify coffee origin on TV in a unique trading and talent deal with Channel 4. We created a widget allowing people to discover and purchase coffee directly from online retailers.

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The campaign delivered an additional 93,000 households beating targets by 15% and secured the highest ever 52 week penetration figure for the brand. Alongside some hugely successful tracking results, our interactive widget provided a media first and beat all KPIs in the process. Cool beans!