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HOF

House Of Fraser - Beauty Confidential

We turned House of Fraser's 2 week beauty promotion into a brand-enhancing online e-zine.

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Traditionally, House Of Fraser's beauty promo was delivered to customers through a 16 page printed mini mag; a limited mechanic to showcase the brand products, looks or trends in an exciting way.

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Working with Rockabox, we produced an innovative video content rich e-zine - delivered through an ad unit. This meant we could reach more shoppers, more cost effectively, with more dynamic and better quality content.

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The campaign gave House of Fraser's beauty advertising a new face - an interesting, useful and stylish one. It delivered incredible (and importantly, measurable) engagement rates with direct traffic through to the online store.