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Kopparberg

Kopparberg Anamorphic Project

Using art and mirrors to help consumers see Kopparberg in a different light.

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Our challenge was to launch Kopparberg’s new fruit lager into the UK. A challenge made bigger as the brand was so well known for producing and distributing fruit cider.

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Taking inspiration from artists who play with perspective in their work, we created an anamorphic illusion that helped our audience see Kopparberg from a different angle. The illusion came via a 3m tall mirrored Kopparberg bottled which deciphered what was otherwise a completely distorted image on the floor into a fruit lager inspired piece of art.

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We directly reached 100,000 people across two days in Shoreditch but the unique concept and social amplification meant we delivered 9m eyeballs across social and PR. Crucially we helped drive a fantastic launch for Kopparberg fruit lager resulting in us outselling our nearest competitors NPD in the crucial summer period.