As part of Kopparberg's summer 2014 campaign we are launching the must have magazine for the summer - Eklectik
Build on Kopparberg's position as an edgy Swedish brand that looks to behave differently to the mainstream cider market.
Create our very own 36 page style magazine celebrating emerging Swedish culture and trends. 400,000 copies distributed with Shortlist, Stylist, trade partners and Festivals.
Purchase intent amongst our audience rose 12% with positive shifts on all major brand measures.