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TEA

Secret Escapes - Brand Response TV

From an initial BRTV £250k test to £4M a year TV advertiser.

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Digital acquisition channels were becoming increasingly expensive to recruit new prospoect customers.

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A well targeted and flexible television campaign using dual screen insight and Omnicom's Director DRTV analysis tool to analyse spot by spot what works and why.

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Two years later Secret Escapes continue to recruit new prospects at competitive CPLs and set the benchmark for e-commerce ATL acquisition.