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HISTORY-IMG

History - Vikings Launch

To promote the launch of Vikings we turned talkSPORT into talkNORSE.

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Launch Vikings with a bang in a way that felt true to the HISTORY brand

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On-air partnership which included an all day full station takeover with Viking-ised DJ names and on-air battles as well as trails and advertorials.

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Like the Vikings themselves, we smashed our target of 175K viewers with an exceptional 678K, making Vikings the highest rating show broadcast on HISTORY….ever.