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HarrogatesIMG

Taylors - King of the Mornings

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Celebrate the Grand Depart coming to Yorkshire. With just a print scamp Yorkshire Tea were looking to add a unique spin to the event (and distribute some dry samples along the way).

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Creation of a 4 day King of the Mornings competition challenging London’s commuters to prove they are the ultimate cyclist.

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300 people jumped on a bike. Online engagement levels smashed FMCG norms and 100k samples were distributed over 3 days. Fantastique.