Celebrate the Grand Depart coming to Yorkshire. With just a print scamp Yorkshire Tea were looking to add a unique spin to the event (and distribute some dry samples along the way).
Creation of a 4 day King of the Mornings competition challenging London’s commuters to prove they are the ultimate cyclist.
300 people jumped on a bike. Online engagement levels smashed FMCG norms and 100k samples were distributed over 3 days. Fantastique.