Buffering Live TV to bring home the benefits of super-fast fibre optic broadband for Fifty6 in partnership with MG OMD.
Buffering is a significant pain point but broadband prospects accept it as a part of online life and didn’t see a need for faster broadband from Virgin.
Shake prospect inertia by taking it offline to a place where they wouldn’t tolerate it, TV, by buffering big brands’ TV ads.
22,000 x more social mentions than main campaign and £100k in PR coverage.
Campaign Media Award 2012.