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TEA

Yorkshire Tea - Great Cricket Tea Challenge

A competition that saw us search the land in pursuit of the nations best cricket tea

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To raise awareness of Yorkshire Tea's partnership with the ECB and their sponsorship of the test match tea break.

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From hundreds of entries across the country we whittled it down to just 4 clubs. The finals were featured in a series of 'fauxgrammes' on Channel 5 Cricket highlights with the winner getting a new £10k clubhouse kitchen.

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Record increases on brand metrics, huge sales uplifts across 2013, a Campaign Media Award and returning in 2014.