It’s a sad week as we bid bon voyage to the nicest man in media, Mr Mike Ruxton. Mike joined us three years ago as a grad, and in all that time we’ve never found a person so universally loved by everyone who meets him. But alas, it’s time to answer the migratory call of the millennial and head off travelling. Mike, we’ll miss you.

On the subject of sad news, this is the final Friday Reading we can send you unless you’ve updated your email permissions! Click here to update your preferences and continue getting stuff straight to your inbox which makes you smarter and more interesting. Or click here if you’re not already subscribed.

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This is America – Donald Glover’s rap video/art project which has taken the western world by storm over the past few weeks. At first viewing it’s clearly a commentary on racially charged violence in the USA , but the brilliance of the video is in the nuances you might have missed.

Someone has put together an analysis of everyone’s favourite straight-to-petrol-station-offer-bin movie star, Nicholas Cage. Star of memes, hater of bees. He’s the master of the terrible film, and has been remarkably prolific at it – making this a great read for when you need a break from TGI.

For media people who want to learn more about channel planning, any creatives who want to see why it’s useful for them, or clients who want to understand a bit more about what we do – this article by one of our favourite planner blogs is well worth your time.

Just to remind you, this weekend the fun Royal prince will marry the star of Suits. But behind the pomp and ceremony of the event itself is an enormous police operation, from visible security, to searching the area in advance, prepped response teams, and layers of contingency and situation planning. WIRED have had a look at what’s involved in making sure you never notice.

Start with Why. Simon Sinek’s magnum opus is one of the most viewed TED talks ever, and seems to have permeated the orthodoxy of corporate management. But does every brand need a purpose? Or should we actually start with, dare we say it, the product?