We’re still blown away from the fantastic results at the Campaign Media Awards. Having doubled our nominations from last year, we already classified ourselves as being winners. We were delighted to have been the most awarded agency on the night and crowned Campaign Media’s Agency of the Year. Not only that we also took home Campaign of the Year for our work on Hiscox’s ‘The Honeypot Poster Network’.
We also triumphed across three categories taking home some fantastic wins for our client work:
The ‘Data & Creativity’ Award – Hiscox’s ‘The Honeypot Poster Network’
A media first, creating a poster that featured cybercrime attacks in real-time and delivered the most successful period ever for the specialist insurance provider.
‘Branded Content’ – Yorkshire Tea’s ‘Growing for Gold’
This campaign tapped into people’s passion for gardening, linking this to how the product is sourced from the world’s top ten tea gardens. The campaign, which featured a collaboration with the Telegraph and took home the gold in ‘Branded Content’
Media & Entertainment – ITV ‘Strangers’ Launch (Cantonese Confusion)
We brought the sights and sounds of Hong-Kong to the UK, replicated in out-of-home through 48 sheets and by wrapping the entire King’s Cross tunnel with JC Decaux, which installed speakers there for the first time, as well as the Metro, who planted a fake murder story and turned the entire front page into Cantonese – including the familiar masthead. This marked the first time the paper has ever allowed the logo to be turned into a completely foreign language.
From everyone a Goodstuff, we’d like to express our deep appreciation and gratitude to everyone who has shown us so much love and support.
We’re still pinching ourselves and eating all the congratulatory cake.
See the full list of winners here