Doing good and being good is what makes us tick. That’s why we’re delighted to be working alongside our new client Ecover, a company that live and breathe doing good for the environment by creating eco-friendly, plant-based and cruelty-free cleaning products.
Their LETSLIVECLEAN campaign, which was first launched in May last year and are the sponsors behind The Guardian’s 100% bio-degradable potato-starch wrap. The new wrap, in replace of their polythene one, is suitable for domestic composting and designed to “completely compost within six months in a well-maintained compost heap or food waste bin”.
Ecover began its brand repositioning in 2018 with the launch of its new washing up liquid bottle in January followed by the Ecover Rubbish Café which went on to win several Drum Awards, supported with OOH and print. It will continue to build on its reputation as the main challenger brand in the household category.
Victoria Hunt-Taylor, Head of Ecover’s UK Brand Experience team, said: ‘We were very impressed with Goodstuff during the pitching process where they clearly showed their passion and understanding of Ecover and our ambition to use challenger marketing to highlight Ecover’s relevance to a wider audience. We’re already pleased with the high quality of account management and creative planning we’ve experienced and can’t wait to see how Goodstuff build on our marketing plans in 2019 with their unique and strategic way of thinking.’
We can’t wait to see what the rest of 2019 has in store.
Read more about The Guardians new potato-starch wrap with Ecover here: https://www.bbc.co.uk/news/uk-46849937