We are delighted to announce that, following a competitive pitch process, we have been appointed Subaru’s UK media planning and buying business. The fast-growing UK car business have recently appointed a new senior management team including new Automotive Development Director Torbjörn Lillrud and Subaru UK MD Chris Graham, both moving from within IM Group.
Alongside many internal initiatives put in place by the new team, the business also rolled out MullenLowe’s new creative strategy ‘Better Where It Matters’ and most recently, they called a media planning and buying review of the incumbent, Mediacom.
Alexandra Bevan Lyons said, “As the new management team embark on the next exciting chapter of Subaru’s UK growth plan, we wanted to find a partner that could provide us with an all-round partnership of communication strategy, digital and data excellence, media creativity and strong buying. In Goodstuff, we’ve found that partner.”
Andrew Stephens, Co-Founder at Goodstuff said, “In a sea of mass-produced car brands that all look and feel the same, it’s a real privilege to be asked to work with a car brand of real differentiation and such ambition for the UK market.”