We are delighted to announce that we have won Ella’s Kitchens £1.5m media planning and buying business without a formal pitch, following their previous relationship with Havas Media. Our content and partnership division, Made By Goodstuff, has worked with Ella’s Kitchen since July 2022.  

The new appointment comes as Ella’s Kitchen continues growing its position with a streamlined strategic approach and enhanced digital presence, further strengthening them to be the most loved brand by UK parents and their little ones. 

Our priority is to continue the brand’s acceleration into the recruitment and retention of new consumers, whilst also promoting the “Ella’s Friends” initiative, and growing the brand through ATL campaigns throughout 2024. 

Angie Turner, Senior Communications Manager at Ella’s Kitchen, said, “We are really excited to be working with Goodstuff on our media planning and buying. Their fresh thinking and transparent, agile approach to buying are just what the brand needs, and culturally they are the perfect fit for us. We’ve been impressed by the strategic and creative work from Made By Goodstuff and it felt like a great fit to tap into more of Goodstuff’s skills and capabilities.” 

Izzy Rhys-Davies, Managing Partner, Client Services at Goodstuff, said, “Goodstuff has a legacy of creating and nurturing strong, long-lasting client relationships, and we’re delighted that Ella’s Kitchen has decided to expand its current remit with us by awarding its wider planning and buying scope of work to Goodstuff. It’s a testament to our client servicing, and we can’t wait to encourage little ones to play with their food in a positive way!” 

Our ‘Made By Goodstuff’ team was appointed as Ella’s Kitchen’s content agency last year following a competitive pitch, with a primary focus on creating inventive, social-first content to support their Eat. Play. Love campaign, which champions the benefits of sensory food play and the lasting impact it can have on young children.  

Richard Duff-Tytler, Managing Director of Made By Goodstuff, said, “We’re delighted that Ella’s Kitchen has seen the power in what Goodstuff can offer and has moved more of their business into the agency. It’s been a pleasure working closely with them over the last year. We are delighted with the work produced for the Eat. Play. Love. campaign, in particular, our “Food Time Stories”, a series of interactive sensory food play adventures that live within Instagram Stories. We’re excited to see what is to come.”