After early career stints with Manning Gottlieb OMD and Naked, Paul has spent the past fifteen years with Goodstuff, helping them grow from a team of half a dozen Communications Planners to a 120-strong full-service media agency with a firm focus on planning and media creativity. As Goodstuff’s Planning Partner, Paul has led strategy across a wide range of the agency’s clients, including Virgin Media, ITV, Hiscox, and The AA – collecting numerous Campaign Media Awards along the way. Paul currently leads the agency’s Strategy unit and is responsible for the development of Goodstuff’s “Braver by Design” planning proposition and was ranked #2 in Campaign’s list of the UK’s best media planners in 2020. Paul’s family are avid Hartley’s Jelly fans and are on a quest to find how many cubes you can get away with eating and still make a jelly that sets (we think it’s three).