Sam has 19 years of agency experience, joining Goodstuff in 2011 as a Business Director, having spent the previous eight years at ZenithOptimedia and Starcom, during which time, he completed the IPA’s Diploma, an 18-month course looking into all aspects of the communications landscape. Before joining Goodstuff, Sam worked across a range of clients including Hewlett Packard, ABF, 20th Century Fox, Heineken, Bupa, and Premier Foods. Sam became a managing partner at Goodstuff in 2017 and is responsible for clients including Yorkshire Tea, The AA, and Dunelm. Sam’s agency responsibilities include championing client service, growth, and introducing a new agency working process to get to better work more often.