Simon has worked in a wide range of different roles, across his over 25 years in the media industry. His early career was spent in creative agencies, working in the media departments of JWT and Leagas Delaney, before moving into media specialists, Manning Gottlieb Media and Naked. Simon worked on a range of well-known brands and businesses including Nestlé Rowntree, Adidas, PlayStation, Nintendo, Xbox, and the COI. Having joined Goodstuff in our very early days and building our DTC offering, Simon’s next focus was on our analytics offering, building a team and product offering. Simon is now focused on helping the agency deliver best practices in strategic media planning.