Last year we launched an initiative called #GoodstuffLoves because frankly we were bored with all the negative stuff circling our beloved industry and we felt we needed to shine a light on the things we love in our industry.

And this year is no different. We believe we should be celebrating others successes and so today we picked 14 things we wanted to celebrate and gave them a big shout out on our social channels and sent them some love in the form of a big bunch of balloons.




Our 2020 Goodstuff Loves are:


No.1: Your first love is a pretty special one. So, to kick things off our first love couldn’t be for anyone but our amazing Goodstuffers. They go above and beyond every day, our hearts are bursting with pride at their talent.


No.2: We love Gurjit Degun, news editor at Campaign, for shining a light on one of the last taboos at work: miscarriage. Whether an agency decides to policy or not to policy, opening up the conversation is essential and thought-provoking. We are dedicated to giving our Goodstuffers the support they need through any situation.


No.3: We love The IPA for continuing to invest in research that highlights the link between creativity and effectiveness. The publication of Lemon has reminded us all of the power and effectiveness of more emotional communications.


No.4: We love Dino Myers-Lamptey for going alone and launching his start-up The Barber Shop. Starting up is a brave and exciting rollercoaster and we’re delighted to watch your journey.


No.5: We love our good friends at Love Sugar Science & Sixteen by Nine for their energy, optimism and being bloody good partners. They’re celebrating their first year soon and have a roster of brilliant clients and work to show for it.


No.6: We love Kathryn Jacobs for generally being an industry legend. She co-wrote the amazing book The Glass Wall (with a sequel coming shortly) and the way she leads Pearl and Dean is inspirational.


No.7: We love Lucy Jameson and Natalie Graeme from Uncommon. Simply for putting up with Nils Leonard hogging the limelight and taking all the credit. Ladies, we know it’s all you, and we love you for it.


No.8: We love a great turnaround story, and whilst the Campaign Agency of the Year judges may have taken leave of their senses, we think Initiative’s achievements are worthy of our love and new business envy.


No.9: We love Anomaly for their initiative ‘fighting fire with fired’ to raise money to help with the devastating bush fires in Australia. They aren’t just sitting back, they are doing something about it and for that we applaud them. We have donated today’s salary of our Australian employees to help with this cause.


No.10: We love Bob Hoffman for his unfiltered opinions and his consistent reminder to the industry that comms are at their best when harnessing the power of well-known brands to deliver famous, far reaching ideas.


No.11: We love the Guardian for becoming the First B-Corp certified media owner, and for banning fossil fuel company ads.


No.12: We love Havas Media for keeping us on our toes by pipping us (just!) to be the fastest growing media agency in 2019.  You’ve had a hell of year, but please, back off the new biz bit for a while eh?


No.13: We love Debbie Morrison. Campaign A List might not love you but we do. You are very much on our A list.


No.14: We love Mark Evans and Campaign Media for organising an agency sprintathon last July on the nation’s hottest day on record and never giving up. You rallied adland together to raise over £100,000 and it needs to be celebrated!


Happy Valentine’s everyone and keep being good.