Dear Distinguished Subscribers,

Welcome to the 39th Edition of Stuffed.

We’ve made it to another bank holiday and it’s looking as though the weather has taken a turn for the better – hooray, bring on the BBQ’s!

So onto this week’s Stuffed. In this edition we see the BBC come under fire for THAT interview with the late Princess Diana, Minecraft take climate change into their own hands and cinemas return with roaring success.

If you haven’t already done so, you can subscribe to Stuffed here.

Happy reading and stay safe everyone.

From your friends at Goodstuff.


It’s safe to say it’s been a bleak week for the BBC, with the publication of Lord Dyson’s report concluding that “deceitful behavior” was covered up to secure the explosive and infamous 1995 Princess Diana Panorama interview. Whilst many publishers have been quick to (quite rightly) criticize the BBC’s actions, Alan Rusbridge’s article makes for an interesting read, who argues that media giants should reflect on their own flawed pasts before they look to define the BBC’s future.

Speaking of publishers, as well as taking Goodstuffers through their insightful research ‘Heart of Britain’ earlier this week, it’s been great to see Future Media, owner of titles like Marie Clare and TechRadar, forecast record profits.  Fueled by a surge in pandemic reading, desire for quality journalism, and the diversification of their portfolio, we hope to see their success continue long into the future (couldn’t resist), as well being replicated across the industry.

After a year like no other, we applaud the IPA’s rallying call to prioritize mental wellbeing, with the launch of the Brilliant Creative Minds Code of Conduct. Aiming to protect creativity and, most importantly, employee’s mental health, you can read more about the initiative and sign up here.


NRMA prepares kids for climate disaster
Parents of Minecraft-addicted kids will have witnessed the tears brought by the destruction of a painstakingly built house. Insurer NRMA convinced Minecraft’s creators to let them make a world, based on Australian coastal towns, to turn kids into climate warriors and educate them about the climate-induced disasters they can face.

Kotex can crush understanding of period cramps
Once all white dresses and smiles, and mysterious blue liquid, more taboos, stigma, and misinformation about periods are being broken in advertising, this time by Kotex. Working with YouTuber Simone Giertz, the biological magic of the uterus is explored and explained in a series of video tutorials in Simone’s witty and educational way.

Snapinc makes the camera more skin-clusive
Developers at Snap pulled off a masterstroke in launching an open-source camera kit that works better with darker skin tones. Working with film industry DoPs, they’re hoping more developers will use the tech to make cameras more inclusive.  A highlight among other exciting, if slightly dystopian, AR and shoppable tech launched at their summit.

Mastercard puts roadside vendors on the map
McCann and Mastercard Romania have produced this campaign to help change the perceptions and popularity of roadside farm vendors from lowly street sellers to produce destinations. By equipping them with contactless, micropayment systems, signs and adding their locations to Waze, they’re looking to break the local monopolies of farmers’ markets.


Connected TV adtech needs to keep up with the demands in exclusivity from consumers
In their recent research, the Trade Desk has found that demand for exclusivity is the main consideration (44% of consumers in the UK) when TV viewers are watching streaming services. Also, cost per month is the second key consideration where the UK public prefers services with monthly fees under £10. The public isn’t looking to pay for several monthly subscription services since the consumer price point has changed over time. And now, the market is starting to become saturated where new hybrid streaming platforms are likely to develop inclusive of free to air broadcaster services with the likes of ITV Hub and All4. The only thing that these new hybrid services need to account for is frequency capping, where “46% of British viewers would like to stop seeing the same ads repeated multiple times,”- The Drum. As long as streaming services limit the frequency of ads being viewed across their hybrid platforms and keep their price point below £10, there’ll be some happy consumers.

Cinema bounces back! DCM reports 1.2m admissions in opening week.

In just one week of being reopened, cinema admissions have surpassed the 1m mark, with DCM seeing an outstanding 1.2m admissions delivered across its estate, proving that people still have an appetite for watching new content on the big screen. To put into context, when cinemas reopened in July 2020, there was just one week that achieved 770,000 admissions, which was the opening week of Tenet. Taking into account social distancing measures, fewer film showings being scheduled (60,000 playlists vs 90,000*) and not all sites being reopened yet, the numbers delivered in opening week correspond well to pre-pandemic levels, marking a huge milestone in terms of cinema’s recovery.

Peter Rabbit 2 has been the biggest film of the week, delivering over 480k admissions over the weekend alone and, as a family film, we’re expecting even greater numbers over the upcoming half-term period. Other films performing well include Godzilla Vs. Kong, despite being available to watch at home, Spiral: From the Book of Saw and Nomadland.  Major titles still to be released over the coming weeks including Cruella (28 May), Quiet Place Part II (3 June), Oscar-winning The Father (11 June), and Fast & Furious 9 (24 June) we should see admissions figures continue to grow over the next month and beyond.

Thanks for tuning in to the 39th edition of Stuffed, we’ll see you next week.