Dear Distinguished Subscribers,

Welcome to the 44th Edition of Stuffed.

It’s official, the British event of the Summer is well underway… we are, of course, talking about Wimbledon (we’ll forgive those of you who shouted “Love Island!”). In honour of this historic sporting event, we thought we’d serve you some ace tennis facts. Over the course of these 2 weeks, the public will consume 276,291 pints of Pimms, 17 million of us will tune in to The Wimbledon channel and 53,000 yellow tennis balls will be hit.

Onto this week’s Stuffed, we’ll be hearing about the new legislation in Norway imploring influencers to label their photo’s if they’ve been retouched, an honourary graduation ceremony is held in tribute of those who’ve lost their lives to gun violence in schools, and Google delays the death of the cookie.

If you haven’t already done so, you can subscribe to Stuffed here.

Happy reading and stay safe everyone.

From your friends at Goodstuff.

STUFFED WITH CULTURE

What a week of football it’s been. Despair for the French, but a delight for the English who beat Germany for the first time in a major tournament since 1966 – football took a step closer to home. Unsurprisingly, viewing figures were immense for the game on Tuesday as the BBC drew a total of 20.6m viewers, a record for the tournament so far. Love Island also kicked off the night before, and despite the fact that live viewing figures were down since the previous edition (a result of more Euros drama between Switzerland and France), the show saw a record digital audience for 2021 on the Hub.

In less covered news, Norway legislators passed new regulations this week requiring influencers and advertisers to label retouched photos in an effort to fight against unrealistic beauty standards. Under these new regulations, advertisements where a body’s shape, size, or skin has been retouched will need a standardized label designed by the Norwegian Ministry of Children and Family Affairs. This comes just weeks after the ASA clamped down on a number of UK influencers who they say have repeatedly flouted advertising rules across social media.

BrandZ also released their yearly iteration of the top 100 most valuable global brands which saw Amazon gobble up the top spot for the third year in a row. This hammers home the success of eCommerce giants – after a year of rapid growth for multiple brands across all the rankings, Amazon’s brand value shot up by 64% compared to 2020. TikTok burst onto the scene as the highest new entrant in the ranking at number 79 ahead of the likes of Uber, Pepsi, and Adidas. The social media platform has clearly reaped the benefits of lockdown – TikTok dances in the kitchen aren’t too distant a memory yet…

STUFFED WITH CREATIVITY

Change the Ref stunt stages ceremony for the lost class

As tribute to the students missing this year, the gun safety organisation hosted an honourary graduation ceremony featuring 3,044 empty chairs – the number of students who would have graduated this year had they not been killed by gun violence. Best of all, they duped an NRA board member to be their keynote speaker.

‘Botanical Banksy’ puts the Capital in bloom

Over 12,000 flowers from Covent Garden Flower Market have been sprouting up across London in the form of floral art installations. Originating from New York, the blooms illuminate iconic local landmarks, accompanied by a video campaign with the aim of bringing more flower power into everyday life.

The BBC debuts their Tokyo trailer

In preparation to pass the baton between events the summer of sport – the BBC launched their Tokyo 2020 Olympic coverage campaign this week. The stunning trailer is a tribute to Japanese popular culture, made with local creators, and features a number of easter eggs for eagle-eyed viewers to spot.

Migration Museum scores again following the result

Quick off the mark following England’s historic victory over Germany, the museum’s ongoing campaign to highlight the impact of immigration on this year’s tournament responded by showing how the victory couldn’t have happened without immigration, due to both scorers and 8 of the starting line-up having immigrant backgrounds.

STUFFED WITH COMMS

Google delays the death of the cookie to 2023

Google has delayed its plan to block third-party cookies from its Chrome internet browser. Cookies track users’ internet activity and allow digital publishers to target advertising.

They are already blocked by a number of Google’s rivals, including Apple, Microsoft, and Mozilla. But critics say Google’s ban forces ad sellers to go direct to the tech giant for this information instead – giving it an unfair advantage. This is because it plans to replace the system with another one of Google’s own designs, which it claims is better for privacy but still allows marketing. Its proposals are already under investigation by the UK Competition and Markets Authority (CMA).

The ban had been planned for 2022 and has now been put back until 2023

Thanks for tuning in to the 44th edition of Stuffed, we’ll see you next week.