Dear Distinguished Subscribers,

Welcome to the 53rd Edition of Stuffed.

Pinch punch first Stuffed of the month. Yes folks September is here and whilst the leaves slowly turn orange and we all habitually buy back-to-school stationery supplies, we here at Goodstuff HQ are looking to the months ahead. It was recently announced that the TV ad market is set to experience a September surge as high demand and speedy booking deadlines push revenues up to 25% compared with September 2020. Hopefully a sign of positive things to come in the run-up to dare we say it…Christmas.

Now onto this week’s Stuffed. In this edition, Netflix & BBC join forces to amplify disabled voices, White Ribbon UK aims to put female safety at centre stage and AR brings the upcoming ‘Candyman’ film release to life.

If you haven’t already done so, you can subscribe to Stuffed here.

Happy reading and stay safe everyone.

From your friends at Goodstuff.

STUFFED WITH CULTURE

A recently launched Channel 4 campaign has fallen foul of non-consensually sexualising bus passengers. A bus t-side with arrows pointed at seats on the upper deck, labeled ‘Loves Naked Attraction’, ‘Hates Naked Attraction’ and ‘Loves Being Naked’ is currently being removed from fleets across the country after the ASA received multiple complaints. Using passengers as unwitting props in bus creative is nothing new, however, C4’s is the first to imply the passengers enjoyed being naked! This was far from the first campaign to face a ban for being perceived as being creepy, the Guardian looks into recent examples from Spotify to Philadelphia.  

Netflix and the BBC have announced a new five-year partnership to fund new dramas showcasing disabled voices, both on and off-screen. The news comes just days after “Enola Holmes” writer Jack Thorne gave a moving MacTaggart Lecture at the Edinburgh TV Festival in which he condemned the television industry, saying it has “utterly and totally” failed disabled people. Disabled creators are the least well represented in the TV industry in the UK and this partnership shows positive moves forward in giving a platform to these creators to a global audience. 

After the feature somehow failed to gain momentum, LinkedIn has removed stories from their platform. Originally launched on Snapchat, the popularity of stories has led to a raft of copycats, popping up on Instagram, Facebook, Twitter, and even LinkedIn. The business app had realised their users don’t want informal videos attached to their profile, instead, they are focusing on longer-form video formats that are longer lasting and help facilitate conversation. 

STUFFED WITH CREATIVITY

Asics plans to move minds and bodies in Retford

Following a study commissioned by the brand, Asics is transforming the town of Retford into a movement-inspired gym to boost local moods. According to the study residents in Retford’s county of Nottinghamshire rated their mental health state as the lowest with 80% needing a mood boost.

Vanarama marks the spot with Hollywood style sign

From Retford to Wrexham, Vanarama were recently revealed to be behind Wrexham’s Hollywood style sign stunt, built to celebrate Wrexham AFC’s new A-list owners and Vanarama as the sponsor of the National League in which they compete.  

White Ribbon UK aims to put female festival safety on the main stage

The latest campaign from women’s safety charity White Ribbon aims to highlight the issue of female safety and sexual harassment within live music venues. Launched during a month when many music events have returned to our calendars, the out-of-home campaign ingeniously mimics festival posters with a powerful message.  

Cadbury’s creates psychic swirls for Twirl

Cadbury’s Australia claims that the swirls in Twirl can predict the future. The brand has built an AR application that enables snackers to scan their swirls to receive their own bespoke prediction. The integrated campaign features across TV, video, and social, scan your Twirl below.  

STUFFED WITH COMMS

Leveraging AR for film releases

In the interest of the intersection between creativity and digital media, a *horrifying* AR teaser has been produced ahead of the release of the latest movie in the Candyman franchise. 

Inviting users to summon the killer himself, the AR teaser, a built-in collaboration between Monkeypaw Productions, MGM, and AR partner 8th Wall, use the camera and microphone on the users’ device to track the repetition of the word “Candyman”.  

The sophisticated tech produces an unsettling image layered onto the user’s own face when the Candyman has been invoked. 

Leveraging AR provides an engaging user experience allowing brands to track engagements and visits. It’s accessible and intuitive to use and creates great levels of ad saliency, which leads to tangible brand results. We think this is a great but spooky way to garner more attention and cut-through in the era of ad blindness. 

So, try it – we dare you…!  

Thanks for tuning in to the 53rd edition of Stuffed, we’ll see you next week.