Dear Distinguished Subscribers,
Welcome to the 54th Edition of Stuffed.
Well, the time has finally arrived. After months and months of that Teams jingle, apologising for various kitchen appliances beeping in the background and guessing new colleagues’ heights through a screen, Goodstuff HQ has officially re-opened, and how we’ve missed all your faces! It’s going to be an action-packed month so make sure to follow along on our Instagram, Twitter & Linkedin to see all the Goodstuff goings-on.
Now onto this week’s Stuffed. In this edition, Channel 4 launch an initiative that sees black talent amplified and brought to the front and centre, GOSH harness the power of children, and we take a look at how TikTok has the power to spread through the mainstream culture.
If you haven’t already done so, you can subscribe to Stuffed here.
Happy reading and stay safe everyone.
From your friends at Goodstuff.
STUFFED WITH CULTURE
Today sees the introduction of Channel 4’s Black To Front initiative, a day of scheduling that sees black talent brought front and centre, in adverts as well as shows. Nostalgia fans will be delighted to see the return of old favourites like the Big Breakfast, fronted by Mo Gilligan and AJ Odudu (see more on this here). It’s a commendable effort to champion underrepresented voices, but the challenge will be to ensure a long-lasting legacy across the channel and the industry in general off the back of it.
This Saturday is the 20th anniversary of the 9/11 attacks on the World Trade Centre, which will be marked with a range of documentaries and films detailing the lead-up, the tragic event itself, and the outcomes from the past two decades. BBC iPlayer’s feature-length documentaries – Inside The President’s War Room and Surviving 9/11 – give unmissable insight from those inside the White House at the time, and families closely affected by the disaster. Whilst Netflix subscribers can get a detailed account of the impact of the attacks and American foreign policy in their new series Turning Point: 9/11 and the War on Terror.
Scroll through Netflix – don’t fancy watching anything there. Onto Amazon Prime – nope. Maybe let’s try Youtube, nah. Sound familiar? In probably the most relatable article of the week, CNET’s Mark Serrels details how his doomscrolling tendencies have worked their way across from social media to streaming services. A light-hearted lunchtime read that we’re sure will resonate with many Stuffed subscribers!
STUFFED WITH CREATIVITY
Following research that one in four people worry about their money, yet just 54% check their bank statements weekly, Lloyds has created an exhibition to make personal finance more appealing to the eye, by turning bank statements into works of art. Situated in Soho, London from 9th-11th September.
To entice people back to the High Street Schuh has created a nationwide sneaker hunt, using AR and QR code technology. Players can scan codes found in-store, on Out of Home sites, or on display advertising for a chance to win prizes.
The streaming service recently treated Italian superfans of the show to an early premiere of the series finale but went to extreme heights to prevent spoiler leaks. Disguised as a trip to Madrid, passengers were sent on a five-hour flight to binge-watch the show.
Great Ormand Street Hospital launched a new service this week, licensing popular characters to feature in stories to help children cope with health and wellness challenges through play. Stories feature as online videos, books, and audiobooks, and are supported by a print, out-of-home, PR, and a TV campaign.
STUFFED WITH COMMS
How ideas on TikTok spread through mainstream culture
As we know, TikTok has recently become one of the fastest-growing social media platforms, with the lockdown in the pandemic increasing this further, landing TikTok as the most downloaded app in 2020. TikTok has also recently joined Google, Facebook, Alibaba, and Amazon as one of the five companies accounting for nearly half of the world’s advertising revenue.
Whether it be a product or a trend, content born on Tik Tok is traveling outside the platform and into the mainstream which leaves brands with a huge amount of potential to reach an engaged and creative user base.
An example of this is when Maybelline went viral on Tik Tok becoming a bestseller on Amazon and selling out across Beauty sites. Anything with its own narrative can instantly become a TikTok trend and it’s important for brands to understand how their audiences are engaging and evolving in order to create ads that naturally resonate and compliments content across platforms.
The Greater Manchester Mayor’s Charity, which raises vital funds to invest in innovative homelessness prevention projects, partnered with OOH Media Owner JCDecaux (already a lead supporter of the charity) to put a donate call to action across 17 digital Communication Hubs in the Manchester City Centre, which also provide on-street defibrillators, accessible payphones, and free charging points.
There are 12 ‘tap to donate’ points that have been installed across the city region, flagship locations include The Trafford Centre and JYSK stores in Stockport, Bolton, Bury, and Oldham.
Funds raised will enable the charity to make a tangible difference to reduce and prevent homelessness across Greater Manchester.
Mayor of Greater Manchester, Andy Burnham, said: “I am thrilled to see this scheme rolled out which will hopefully ‘tap’ into the generosity of both businesses and the public across Greater Manchester.
Those wishing to support the charity can also pledge online at – www.gmmayorscharity.org.uk
Thanks for tuning in to the 54th edition of Stuffed, we’ll see you next week.