Dear Distinguished Subscribers,
Welcome to the 61st Edition of Stuffed.
As Halloween draws near bringing with it fireworks night and dare we say it…Christmas, other sparks are set to fly at the COP26 summit in Glasgow. With 56% of the population wanting the Government to set stronger targets for climate change policy, all eyes will be on the conference to see what future policy holds.
Speaking of the conference, this week’s Stuffed looks at the launch of ITV’s “Little Changes Big Impact’ ad campaign as well as TV soaps uniting to highlight the impact of a changing climate.
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Happy reading and stay safe everyone.
From your friends at Goodstuff.
STUFFED WITH CULTURE
A giant puppet of a young Syrian girl, Little Amal, one of the most ambitious live artworks ever staged, arrived in London last Friday, wandering around Deptford market stalls and meeting local children. The moving-theatre show is walking from the Syria-Turkey border to Manchester to highlight the plight of, and show solidarity with, asylum seekers worldwide. The project has seen mixed reactions; in Greece, far-right protesters threw things at her as she walked through the streets, in France, the mayor of Calais raised objections to her presence. Sadly mirroring the hostility experienced by real life migrants. However elsewhere, the project triggered scenes of welcome, joy, and collective community. Further information on Little Amal and events can be found here
Last week we told you about the Brand Purpose report produced in collaboration between the IPA and Peter Field. Nick Asbury (a writer for The Creative Review and The Guardian) has dug further into wider questions around the report on his blog, examining the research approach, the funding (spoiler alert, it was funded by Danone, who have legal obligations to deliver on their social mission written into their company bylaws), the performance of purpose, and why understanding the research matters.
As part of Black History Month, we joined our independent agency colleagues for a fascinating talk from musician and activist Akala, discussing Black History in the UK and hosting a Q&A. If you have a spare lunch break, you can see a previous talk from Akala here or follow him on Twitter.
STUFFED WITH CREATIVITY
With COP26 just around the corner, Heineken have pledged to bring renewable energy to 50% of bars in Brazilian cities by 2030. Bars can sign up online to save money on their electricity bill by resourcing their energy from solar farms. Even more reason for a cheeky pint.
At some point in our lives, we’ve pretended that our ketchup was blood to get some cheap laughs. Heinz are hoping for screams this Halloween by rebranding their ketchup to ‘tomato blood’ and creating a pop-up costume store, where trick or treaters can pick up a tomato blood costume kit.
Ahead of COP26, ITV have launched their ‘Climate Action Week’ campaign this week, featuring remixed versions of their most popular shows into ads highlighting the little changes that could make a big impact. Initiatives across editorial, marketing, and commercial partnerships are planned for the week.
On Monday, British television history will be made when seven soaps across ITV, BBC, and Channel 4 will collaborate to highlight the issue of climate change. Casualty, Coronation Street, Doctors, EastEnders, Emmerdale, Holby City, and Hollyoaks have all shot scenes or will reference each other for the very first time.
STUFFED WITH COMMS
Like something straight out of an episode of Black Mirror, social media giant Facebook announced this week their plans to rebrand with a new name, in the pursuit of ‘building a metaverse’. Not content with their syndicate of sister apps – WhatsApp, Instagram, Oculus, etc. Zuckerberg et al want to ‘transition from primarily being a social media company to being a metaverse company’. At present, it’s unclear what this rebrand will look like, with even Facebook’s senior leadership team being kept in the dark. It is however rumored that more information could be revealed by CEO Zuckerberg at the company’s annual Connect conference scheduled for October 28th. Even given the current state of secrecy, we can be confident that what we know is more than just rumors: Facebook has already announced the expansion of their team by hiring 10,000 additional European employees to begin work on the metaverse. Zuckerberg sees the metaverse as ‘the next big chapter’ for Facebook so watch this space!
It may have had a few false dawns, but No Time To Die has finally landed and broken all records in its opening weeks of screenings and is likely to live well into 2022 with these numbers.
Delivering five million admissions in just its opening twelve days, the new Bond has out-stripped all of its prequels and grossed an incredible £54.4m in that time. It is expected to be in the top ten films ever by the end of its run.
A timely reminder of brand power and cinema’s ability to engross consumers with brilliant experiences.
Thanks for tuning in to the 62nd edition of Stuffed, we’ll see you next week.