Dear Distinguished Subscribers,

Welcome to the 63rd Edition of Stuffed. 

As the COP26 conference draws to a close, we could not help but wonder, do we have a sinking feeling or are we in fact…sinking. Tuvalu’s foreign minister weighed in on the issue of rising sea levels speaking from a podium submerged in knee-height water demonstrating how dangerous rising sea levels will be to island nations.
And just like that, it’s onto this week’s Stuffed. If you’ve noticed our not-so-subtle Carrie Bradshaw-isms that’s because Air BnB’s latest venture is creating an exact replica of the famous Sex & the City apartment (complete with a tulle-packed closet) find out more below. We will also be looking at the fallout following Apple’s iOS update as well as how the radio’s dominance in-car entertainment.

If you haven’t already done so, you can subscribe to Stuffed here.

Happy reading and stay safe everyone.

From your friends at Goodstuff.


As well as mildly annoying us adland folk, it’s been revealed that Snap, Facebook, Twitter and YouTube lost out on nearly $10bn following Apple’s iOS 14.5 update. Unsurprisingly they’ve been quick to express their frustrations, although perhaps the most revealing take-out is Apple’s power over their rivals, wiping billions in revenue with just a tweak to their operating code. It also provides a clear illustration of how corporate power can be exercised in our digital age, something John Naught explores in this piece for the Guardian, where he examines the potential solutions (or rather lack of) to tame the power of these giants – thought-provoking, if not slightly terrifying, stuff.  

 Speaking of YouTube, if you’re one of the platform’s many avid gamers you’ll be pleased to hear that they’ve announced a range of new creator first tools to reinvigorate the community and “up their game” in the space. As well as being designed to rival Twitch, it also acknowledges the role creators are likely to have in game development in the long term, influencing over how games are built and marketed. Another move signposting the dissolving lines between retail, entertainment, and gaming, we’re looking forward to seeing how this develops in the future.   

 As COP26 comes to a close and we reflect on the important discussion that’s taken place over the fortnight, it begs the question – what does all this mean for adland? Julie Reid from The Drum shares some valuable advice here, calling on the industry to come together with passion, creativity, and innovation to ensure long-term, tangible change.  


South Bank Strollers are greeted by an #UnexpectedGuest

Christmas ads have landed this week, this one, quite literally. John Lewis continues their tradition of teasing their annually anticipated Christmas campaign, which, this year featured two extra-terrestrial spacecraft’s landing in London’s Southbank.  

AirBnB invites fans to walk in Carrie Bradshaw’s shoes

Fans of Sex and the City were given a treat this week when AirBnB unveiled a bookable replica of Carrie’s apartment, in New York. The collaboration marks the launch of ‘And Just Like That… the Sex and the City’ revival, premiering in December. Blahniks and Cosmos at the ready.  

WWF creates ‘Non- Fungible Animals’

As COP26 almost draws to a close, the World Wildlife Fund has created ‘NFAs,’ unique digital artwork designed to raise awareness of endangered animals using ‘NFT’ (Non-Fungible Tokens) technology. All pieces of art are limited to the exact number of animals left in the world featured within that piece.  

Lonely Bounty Bars given the chance to find a new home in 2022

Its official, 52% of Brits surveyed rate Bounty as their least loved chocolate, an insight that PR agency Taylor Herring and Bounty makers Mars have seized on for the theme of their Christmas campaign, the prelude to launching a Bounty Return Scheme in January.    


Introducing Twitter Spaces

Following the departure earlier this year of Twitter’s Stories product ‘Fleets’, the social platform has doubled down this week on it’s replacement – a live audio streaming product dubbed ‘Twitter Spaces’ – by opening up access to everyone regardless of whether they have an account or not. Originally launched in Nov 2020, the main benefit to Spaces is in offering a platform that anyone can join, listen and speak within (when invited) in the app or on the web.  Now, in a move to encourage even non-Twitter users to get involved, Twitter has opened up the ability to listen to a Space to everyone as long as they have the link – though you can only participate with a Twitter account – meaning that event hosts can reach a broader audience than just those available within the app. The announcement is only the latest in a long succession of improvements Twitter is dedicating to Spaces as it picks up steam in the social landscape – goodbye Fleets, long live Spaces! 

Radio continues to own the in-car experience

Broadcast radio continues to dominate as the most preferred source of in-car entertainment across the globe according to a new international study released today by Edison Research. Among the recent and prospective car buyers surveyed in the UK, almost all (89%) say a broadcast radio device should be standard equipment in every car, a trend that is consistent across age groups. 

The survey also reveals that the availability of radio has a major impact on consumers’ vehicle purchasing decisions: 78% of prospective car buyers in the UK say they would be less likely to buy or lease a vehicle that is not equipped with a built-in radio tuner. It’s interesting to see these results proving broadcast radio is valued above all other audio within this key touchpoint. 

Thanks for tuning in to the 63rd edition of Stuffed, we’ll see you next week.