Dear Distinguished Subscribers,

Welcome to the 67th Edition of Stuffed.

We’re somehow already a week into December and the countdown to Christmas is well and truly on. If you haven’t started your Christmas shopping yet you’d better get cracking! Amidst the news of Plan B, saying goodbye to the office once again, and that “political party”, it can be hard to remain seasonally jovial but whilst many Christmas plans may be on hold, there’s still a lot of good to look forward to this holiday season.

In this week’s Stuffed, we take a look at one company that’s undoubtedly won with the shift back to remote working, Trump plans to launch of social media app called ‘Truth Social’ that has attracted great scrutiny, and The Childhood Trust new campaign shines a spotlight on the reality of the festive period for many in poverty.

If you haven’t already done so, you can subscribe to Stuffed here.

Happy reading and stay safe everyone.

From your friends at Goodstuff.

STUFFED WITH CULTURE

Hot off the heels of Donald Trump’s declaration that his new “non-woke” social media app, ironically named ‘Truth Social’, had secured $1 bn from investors. It seems the platform may have hit an unexpected roadblock in the form of a US federal regulator investigation, dismissed by Trump as “a continuation of witch hunts”. No conclusions have been made, but this new twist is likely to cause trouble at Trump Towers and might even delay the planned roll out in 2022 – tactically timed ahead of the US midterm elections. Watch this space! 

Speaking of one of Twitter’s most notorious (ex) users, who remains banned from the platform following the January 6th attack on the US Capitol, it was announced last week that Twitter would begin penalizing users who tweet “private media”. Although the sentiment behind the policy change is clear, it’s already been met with backlash, with experts arguing that the parameters are simply too vague. Concerns has also been raised that it would grant Twitter jurisdiction over what is and isn’t in the public interest, threatening free speech and strengthening the platform’s control on mass discourse. The Guardian’s Johana Bhuiyan explores the issue in more depth here, as well as it’s potential for abuse. 

Video conference platforms have undoubtedly been the “winners” of the pandemic, a meteoric rise that has been spearheaded by Zoom – a platform that burst onto the scene practically overnight and is now one of the most used and recognisable brands worldwide. Whilst remote working looks set to stay (particularly in light of last night’s government announcement) Kieran Ferrol’s article on the future of Zoom and their plans for diversification makes for an interesting read.  

 

 STUFFED WITH CREATIVITY

The Childhood Trust are giving kids nothing this Christmas

To raise awareness that 28% of London kids living in poverty won’t receive a present this Christmas, Lucky Generals with The Childhood Trust have created toys that don’t exist. The campaign features empty toys boxes with names like “Nada” and “Zilch” to encourage Londoners to reach out and help. 

The Hive ensure no vaccine, no jumper, no entry

The Hive creative agency from Toronto are putting ugly Christmas jumpers to good use this festive season. When out and about, trying to get into venues, instead of fumbling around for your vaccine passport, you can don an ugly jumper with your vaccine QR code incorporated directly into the design.  

Mind and TWIRA watches say it’s time to talk

Suicide prevention charity Mind and watchmaker TWIRA have partnered to create a watch that changes colour with your mood. The aim is to encourage the wearer to check in with their moods more, notice the changes and take a moment to focus on how they feel. 

Malibu lets the fun shine this Christmas

Pernod Ricard are reminding customers that Malibu isn’t just for summer. This Christmas, the famous liqueur is holding its very own festive pop up, with snow-jito’s, furry slippers and a naughty or nice advent calendar. The ‘Let the funshine’ campaign aims to reinvigorate society after the disappointment of last Christmas. 

STUFFED WITH COMMS

The British Heart Foundation harness the power of storytelling power of TV

In 2020, PHD were tasked with finding a new, compelling way to communicate the link between the pioneering research the British Heart Foundation funds and the lifesaving treatments people receive every day. The answer to this challenge was to tell rounded stories about the frontline impact of the BHF’s work – stories about averting heartbreak and keeping loved ones together, stories that everyone could identify with, that would prompt people to act. They decided to partner with Channel 4 and their award-winning documentary series ’24 Hours in A&E’. Working with the makers of the show 

The programme was perfect from an audience perspective, with the BHF’s target audience 65% more likely to watch the programme and offered the ideal programme environment. They created a bespoke 60-minute episode – ’24 Hours in A&E: Heart Special’ – which was broadcast at 8pm on 20th March 2020. This unique episode, funded by the BHF, told the stories of three individuals who found themselves in A&E with serious heart and circulatory conditions. 

As a result, in one night they drove 62% more text donations than a typical month of fundraising 

Thanks for tuning in to the 67th edition of Stuffed, we’ll see you next week.