April holds great significance for us Goodstuffers – not only is it April Fool’s day, our favourite day to cause some mischief, it also marks the first anniversary of our independence (having bought out Omnicom’s minority stake back in 2017). In true Goodstuff fashion we of course had to have a big celebration.
We’ve had such a successful year being an independent agency, Media Week’s Agency of the Year, Campaign’s Media Agency of the Year runner up, broke the £100M billing barrier for the first time and if that wasn’t enough crowned News UK’s Inter-Agency Darts Tournament champions! All in all, it’s pretty hard for us to put into a simple blog post exactly how good it feels, but we wanted to do something to mark this special anniversary. Something lasting and meaningful to mark the rise of the independent agencies. So, through the immortal medium of coffee table books, we decided to produce ‘The Age of Independence’.
This book is a collection of expressions from 20 of the UK’s best independent creative agencies expressing what it feels like to be independent. Here is what they had to say…
One of the joys of running your own agency is the freedom to do things your own way, and naturally this what the creative agencies did with our brief. We had a physical bookmark, ads running across pages and even a wrestling based video (you are going to want to watch it, see below).
We would like to say a massive thank you to all the creative agencies for supporting and contributing to The Age of Independence. To Claire Beale and Jeremy Lee from Campaign for their contributions to the book, and finally to our wonderful Goodstuffers whom without we couldn’t deliver Media & Some.
We’ll leave you with a quote from Jeremy Lee:
“To all the independent agencies being celebrated within this book, hearty congratulations. We need you to keep that spirit of liberation and self-destiny that makes you stand out, that keeps you special and, at its best, helps the advertising industry remain vibrant and thrilling. So here’s to liberté, égalité, fraternité. And pluralité. And diversité. And créativité. And some.”
For more information on The Age of Independence please contact Bethany@goodstuff.co.uk