This campaign has been months in the making, and frankly we couldn’t be prouder to sit alongside 16 incredibly talented independent media agencies to launch The Land of Independents. For the first time in several decades, we’ve come together to create a campaign to champion and celebrate the independent media sector. The campaign is live nationally across outdoor, print and digital and features a stunning website landofindependents.com

Our Goodstuff Co-Founder, Andrew Stephens said: “Independent media agencies are innovative, entrepreneurial, flexible and service-oriented, this unique collaboration aims to highlight how crucial we are to the UK’s economic recovery. Over the past three years, the independent sector has grown ahead of the market and this campaign will help ensure that positive momentum.”

Jenny Biggam, Founder of the7stars said: “This crisis is demanding that we reframe ad messaging in new and unexpected ways. Independent media agencies are agile enough to do exactly that” and added “We are typically built upon open, non-hierarchical structures to foster bold ideas and strategic clarity. It’s a formula for fast, impactful results.”

The 17 agencies joining forces for The Land of Independents are:

Goodstuff, The7Stars, The Specialist Works, Total Media UK, The Kite Factory, Republic of Media, The Grove Media UK, VCCP Media, Rp2 Media, AMS Media Group, December19, TMWI UK, Bountiful Cow, Mostly Media UK, Media Agency Group, Cross Media and Media Campaign.

Read more about the campaign here.