Celebrity Cruises

A Different View


To get cruise holidays and Celebrity Cruises on the radar of our ‘Luxury Lovers’ by challenging their perceptions of the category.

The Idea

Presenting them with ‘A Different View’ of a cruise holiday. Working with Genero TV, we created a beautiful 90” brand film. It aimed to inspire our Luxury Lovers by showing them an alternative perspective on the category. We launched the series premiere of Homeland, road-blocking Channel 4, More4 and Film4.


Launch night saw a 500% YoY increase in site visits. Currently awaiting latest results across key brand measures.