Armchair Pundits


Acquire (football) customers cost effectively in a market with incredible advertiser demand, limited sports media supply and heritage high-street competitors.

The Idea

Reach football punters in non-football media. A three layered approach including ITV4 IPL sponsorship, television spot advertising in tennis, cricket and rugby in conjunction with the latest RTB digital acquisition.


Constant downward CPA since launch and a strong base of football punters!