House of Fraser

Beauty Confidential


Traditionally, House Of Fraser's beauty promo was delivered to customers through a 16 page printed mini mag; a limited mechanic to showcase the brand products, looks or trends in an exciting way.

The Idea

Working with Rockabox, we produced an innovative video content rich e-zine - delivered through an ad unit. This meant we could reach more shoppers, more cost effectively, with more dynamic and better quality content.


The campaign gave House of Fraser's beauty advertising a new face - an interesting, useful and stylish one. It delivered incredible (and importantly, measurable) engagement rates with direct traffic through to the online store.