Virgin Media



Buffering is a significant pain point but broadband prospects accept it as a part of online life and didn’t see a need for faster broadband from Virgin.

The Idea

Shake prospect inertia by taking it offline to a place where they wouldn’t tolerate it, TV, by buffering big brands’ TV ads.


22,000 x more social mentions than main campaign and £100k in PR coverage. Campaign Media Award 2012.