Yorkshire Tea

Great Cricket Tea Challenge


To raise awareness of Yorkshire Tea's partnership with the ECB and their sponsorship of the test match tea break.

The Idea

From hundreds of entries across the country we whittled it down to just 4 clubs. The finals were featured in a series of 'fauxgrammes' on Channel 5 Cricket highlights with the winner getting a new £10k clubhouse kitchen.


Record increases on brand metrics, huge sales uplifts across 2013, a Campaign Media Award and returning in 2014.