We use one or two cookies to take care of security and a few non-personal cookies for analytics. If you click ‘Accept’ this will allow us to use Analytics cookies. You have full control over which cookies may be set by clicking ‘Settings’.
Some are essential to the operation of the site, while others give us insights into how the site is used and allow us to personalise our services.
Only essential cookies are set when you first visit the site, and non-essential cookies will only be set if you agree via these settings.
For more information visit our Privacy Policy ›
Essential cookies enable core functionality. The website cannot function properly and securely without them. They can only be disabled by changing your browser preferences, and then some pieces of website functionality may not be available to you.
Analytical cookies help us to improve our website by collecting and reporting information on its usage.
Showcasing Vanity Fair’s confident and contemporary approach to costume drama.
To successfully promote the launch of Vanity Fair, emphasising it as a modern, vibrant and humorous style period drama and develop ITV’s reputation for quality, unmissable drama amongst the hard to reach, light ITV viewer audience.
By partnering with Stylist magazine, we were able to convey Vanity Fair’s modern approach to costume drama; confident and contemporary. This was achieved by creating content that encouraged the Stylist audience to relate to central character Becky Sharp, and feel transported into her world through a period-style cover wrap and by making over the famous ‘Style List’ section using a nineteenth century creative.
The first episode of Vanity Fair drew an impressive 5.45 million UK viewers, while 72,321 unique users viewed the partnerships online articles, a 723% increase from the predicted KPI; 10,000 UUs. One article, ‘I lived like a woman from the 1800s for a week’, received the highest number of unique users, dwell time and CTR on a commercial article in Stylist history!