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Navigating AV For New-To-AV Client


Mous needed an agency to help support their first step into TV. They had brokered a deal with Channel 4 and needed AV expertise to help with planning and deployment. G-Force was the perfect, quick-access partner.


G-Force worked with Mous to work out the best strategy for their awareness campaign. While awareness was the main KPI, we still needed to drive sales in line with the launch of the new iPhone. The team worked up the most effective way to reach our audience across Channel 4’s portfolio.


We navigated through the challenges of the AV marketplace for new-to-AV Mous, guiding them to the most effective and efficient plan, whilst hitting all their KPIs.