G-Force won the ATL Credit Karma business in 2020. As we helped them evidence increased offline media budgets, they asked us for hands-on digital support to complement their in-house digital team to capture the demand generated by ATL.
The Goodstuff Digital team set up an audit to identify short-term wins, and over time, we helped restructure, build upon, and implement a new keyword strategy, as well as updated copy. The team worked as the client needed them to support their needs at a busy and important time.
At this time of increased activity, with clicks, conversions, and impact share all rising, Credit Karma were able to lean on G-Force and Goodstuff’s digital team for support. Once the increased activity finished, we stepped away from the day-to-day, but due to our significant knowledge of their account, Goodstuff is still able to provide an audit as and when Credit Karma needs it.