Activate the Virgin Media EGX gaming expo sponsorship in a way that demonstrates the power of their superfast broadband to avid gamers, whilst tapping into the gaming zeitgeist
The Virgin Media Hexathlon - a bespoke and unique eSports competition that set out to find the UK's best all round gamer across six distinct titles. Online qualifiers culminated in the grand finale at the Expo, whilst online video guides from gaming YouTubers helped budding gamers get their skills up.
Thousands of online entrants, hundreds of competitors over the weekend, a mindblowing build dominating the centre of the Expo and a happy man with sore thumbs and a big cheque.