We use one or two cookies to take care of security and a few non-personal cookies for analytics. If you click ‘Accept’ this will allow us to use Analytics cookies. You have full control over which cookies may be set by clicking ‘Settings’.
Some are essential to the operation of the site, while others give us insights into how the site is used and allow us to personalise our services.
Only essential cookies are set when you first visit the site, and non-essential cookies will only be set if you agree via these settings.
For more information visit our Privacy Policy ›
Essential cookies enable core functionality. The website cannot function properly and securely without them. They can only be disabled by changing your browser preferences, and then some pieces of website functionality may not be available to you.
Analytical cookies help us to improve our website by collecting and reporting information on its usage.
The sound system powered by good vibes
Kopparberg is synonymous with summer days in the park with your friends. Sadly, the results of these park revellers can often be seen in the masses of rubbish left behind. So the brand decided to take a stand, issuing us the challenge to solve this issue under the banner of their core belief ‘Fånga Dagen’ (life is what you make it).
With our allied agencies, we helped Kopparberg bring a party with purpose to the park. Introducing the Recycling Rig - a sound system on an upcycled truck built with reclaimed wood, powered by people's empties. The Rig toured hand selected East London parks over August, culminating in a talent-fuelled party over the bank holiday weekend. Content from the tour was amplified online to increase awareness.
We involved 2.3m drinkers, getting them to think differently about the impact they have when drinking outdoors. The campaign created a national talking point, drawing headlines from the likes of the Daily Mail and Talking Retail.