Virgin Media

Virgin Media Games Studio

Challenge

Continue to build credibility for Virgin Media's broadband in gaming and support their sponsorship of the Eurogamer Expo.

The Idea

Virgin Media Game Space (VMGS). A curated game space showcasing the most innovative titles and hardware from the indie and AAA scene. Also a haven for developers and education in gaming.

Results

Written about by everyone from Wired to the Daily Star, over 3,000 visited to the space in East London and showing demonstrable increases NPS scores.