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We’re excited to announce our new management team and corporate identity as we embrace a variety of enhanced services. The new changes you see will build on the opportunities for growth and expansion following our Stagwell acquisition, last January.

Over the last 12-months we’ve acquired a wide range of progressive technology, data and digital products and have spent substantial time integrating  Stage – the data management platform for data organisation, analysis and audience targeting, and Scene – the media-mix modelling measurement technology, to further our offering for both existing clients and for new business success.

Stagwell Global CEO for Brand and Performance Network, James Townsend, said: “Goodstuff have been the complimentary addition we had hoped for and more. They have integrated several Stagwell technology and data products into their already formidable offering and have been quick to share their creativity, invention, and first-class talent with the wider group on product development and client business across The Brand   X Performance Network and Stagwell. Foundations have been laid and I suspect the best is yet to come.”


New Senior Appointments

The newly appointed Senior Management Team will take overall responsibility for the agency, and specifically, the three main areas of the Goodstuff business – the lead agency brand Goodstuff, G-Force and Made By.

  • The core Goodstuff agency will be led by: Chief Client Experience Officer, Genevieve Tompkins; Chief Strategy Officer, Paul Gayfer; Chief Data, Digital and Technology Officer, Sarah Treliving; and Chief Growth Officer, Sam Drake.
  • G-Force, the dedicated media implementational and buying service for clients who in-house their media and for agencies who wish to focus their business in areas such as creative or planning, will be led by Managing Director, Laura Moorcraft.
  • Made By, the specialist unit for content creation, social strategy, production, and media partnerships will be led by Managing Director, Richard Duff-Tytler.

Co-founders, Andrew Stephens and Ben Hayes  will continue to lead the Senior Management Team as well as sitting on the board of the Global Stagwell Brand x Performance Network. Also, in the Senior Management Team with roles across all three areas of the business are Sara Donovan, Chief People Officer, Bobby Din, Chief Investment Officer and Megan Stuart, Chief Financial Officer.

The Senior Management Team is further supported by Executive Director, Creative Media, Simeon Adams, and Executive Director, Measurement, Simon Wilden.

As part of these changes and in line with the formation of the Client Experience Team headed up by Gen, we announce the promotion of Izzy Rhys-Davies and
Dave Carpenter to Managing Partners within the Client Experience Team.

Ben said, “The single most important workstream over the past year has been the reshaping of our senior management team which now focuses us around the three core business propositions of Goodstuff, G-Force & Made By. The new structure enables us to retain client experience at the heart of our offering, whilst ensuring we are also further developing our expertise in measurement, technology, data and of course, strategy, creativity and invention.”

The restructure follows a period of rapid growth in all three core commercial areas of the Goodstuff business and is designed to allow us to double down on its DNA of strategic invention and creativity.


Brand Refresh

These changes are also reflected in a new visual identity for the agency brand. Created by our in-house design team, led by Senior Designer Lois Glen, the evolution of the Goodstuff identity denotes positive change while providing a nod to our newly enhanced resources and capabilities as part of Stagwell. The new logo is dynamic yet creates a flexible visual language. It is future focused and perfectly aligned with the direction of the agency.

Andrew Stephens, Co-Founder, added, “Just over a year ago, we proudly announced we were joining the Stagwell challenger network and we’re now ready to unveil our exciting changes that mark the start of the next chapter in the Goodstuff story. Our new brand presentation reflects these enhancements and aims to reaffirm our inventive proposition, along with a nod to the exciting world of Stagwell.”

As we celebrate the anniversary of our Stagwell partnership, we remain bound to Media & Some – our core proposition and promise to clients.

Media & Some is our promise to challenge, collaborate and push the boundaries of media invention.  We will always do what’s brave, good, and right over what’s expected, adequate or easy.​